Internet Personas and Self Branding
Freelance Switch looks to be an awesome new resource, but one of their recent posts raised a few hackles through the comments and summarized succinctly by Matt Brett’s recent post
In essence, FS’s post, Taking Care of Your Internet Persona goes through the dos and don’ts of how to present yourself on the web. At first glance, all the points seem rather reasonable, but when it delved into censoring personal expression, it reached shaky and uncertain ground. In Cyan’s follow-up to the original post she mentions that the subdued presentation of their company is made up for during actual client interactions. However, there is a danger of inconsistency with this approach. In the best case, one can come off even better than their online persona. In the worst sense, one can be viewed unreliable or untrustworthy. But why bother with a disconnect if you can create something more consistent?
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