Lealea Design Articles
Offsite Articles and Links
General Design
- It's a Brand You World
A TIME Magazine article in the importance of personal brand. - Project Lemonade: Creating Beauty within Chaos
Written by Yours Truly, but published in Design-in-Flight. - First Impressions Count for Web
"If people believe a website looks good, then this positive quality will spread to other areas, such as the website's content." - The Brand Called You
"Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of Me Inc." - Brand Management
Informative Wikipedia article on brand management. - Identity Works
Leadership through identity: to promote management understanding of identity as a leadership tool - Impact of Design on Stock Market Performance February 2004
A study that follows how design impacts market performance of companies. - New Shelf Life. Same Product + Better Packaging = Improved Sales
Fortune Magazine investigates Madhouse Munchies and how sales increased by revamping the packaging -- without any new advertising.